More than a decade after its debut, East End Brewing Co. began distributing Big Hop IPA in cans for the first time this year.
The Larimer-based brewery sent out two pallets of Big Hop to distributors and beer retailers, according to owner Scott Smith. That’s 7,780 cans of beer.
It was gone in two weeks.
On an unusually balmy Wednesday this February, East End prepared to can more Big Hop for distribution — 400 cases or just shy of 10,000 cans — as well as 600 cans of its limited Bigger Hop Double IPA in 16-ounce pounders.
East End Brewing doesn’t have its own canning line. Until recent years, it was limited to distributing its beer to bars and restaurants in kegs and to filling growlers to-go.
So like breweries across the country, including several in Western Pa., East End now calls in a mobile canning company when it needs to package its beers.